Conversation starters, incomplete thoughts, and links from Adam S. McHugh, author of Introverts in the Church

Wednesday, May 7, 2008

Marketing to Introverts

Here is a web article about marketing to introverts (and the subtitle is: "you know, the ones with the high income") - I'm curious to hear your thoughts about the content, the assumptions, and the tone. What's your response?
Posted by Adam S. McHugh at 2:33 PM

5 comments:

  1. I'm laughing about that high income thing! I'm not seeing it, but oh, well. Overall, I thought the article good, although slightly ueber-introverted. I really related to the comment about introverts preferring email or messages because they don't want to bother others. It's taken me years to realize that my extraverted husband truly welcomes interruptions and can't grasp that I don't!
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  2. I loved the article. And I admit to relating deeply to 9 of the 10 principles on there. I do not hate the phone though as I think that it fosters the kind of communication I prefer as an introvert that I do not get as much when I go out with my friends. Its the obligatory small talk that occurs for the sake of scheduling things or dealing with small details that I hate. Thats when I prefer leaving phone messages or email.
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  3. I found your blog through Jollyblogger. I read the article and had such a good laugh at how much of myself I saw in it. Then I forwarded it to a dear extrovert friend who is a manager with a cell phone company. He had been telling my husband techniques for getting people into the kiosk. He calls it making "five minute friends". I was agast! I said if some cell phone flunky walked up to me and started up a conversation I'd know all he really wanted to do was sell me something and I'd walk away. It's so nice to know I'm not alone!
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  4. A friend of mine works in a quilt shop, and one day she was told by her manager that she had to follow her customers around and continually tried to help them. She polled all her Facebook friends, and almost unilaterally we all said that if someone did that to us in a shop, we'd leave without buying anything. I don't know if advertisers have gotten the differences in people yet.
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  5. I found your blog through Jollyblogger. I read the article and had such a good laugh at how much of myself I saw in it. Then I forwarded it to a dear extrovert friend who is a manager with a cell phone company. He had been telling my husband techniques for getting people into the kiosk. He calls it making "five minute friends". I was agast! I said if some cell phone flunky walked up to me and started up a conversation I'd know all he really wanted to do was sell me something and I'd walk away. It's so nice to know I'm not alone!
    ReplyDelete

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Claremont, CA, United States
Adam S. McHugh is the author of Introverts in the Church: Finding Our Place in an Extroverted Culture. He is an ordained Presbyterian minister, spiritual director, chaplain, speaker, and retreat leader. He has been published in The Washington Post, The Christian Century, RELEVANT Magazine, Psychology Today, and Leadership Journal, among other publications. He is a graduate of Claremont McKenna College and Princeton Theological Seminary. On February 28, 2012 he will serve as guest chaplain in the U.S. House of Representatives. He lives in Claremont, CA.

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