Even though it may seem like SEO is something that is just for businesses, there are some benefits that you can get from getting your church involved in local SEO practices. Speaking, local SEO is still the search engine optimization that businesses are using, but it more complex due to the extra information that is necessary for it to work. Because many churches will bring in their members from their local surroundings, local SEO can be a crucial element when it comes to getting results.
Content marketing for a Chicago church can help by connecting new people to your church that can then connect with your current members through your place of worship. A great way to reach our to the people in your congregation is by putting together content that is inspiring, powerful and able to drive people to your web pages and bring new people through the doors of your church.
Why Local SEO Content Marketing?
This is a marketing effort that consists of the creation and sharing of content in hopes of attracting customers, or members about your church. These steps can include some possible outlets, including:
– Infographics
– Blogs
– Guides
– Videos
– Press releases
– Ebooks
– Opinion posts
– Interviews
– Case studies
– Reviews and more
You want to see your Chicago church growing, so the content marketing and local SEO steps that you take are going to be crucial for your growth. By sharing the engaging and thoughtful writing with your audience, you will have the ability to bring more members in. In addition to that, you can build up content that will popularize your church in the online world and even enrich the community around you. Going above and beyond that, local SEO for your church can also help with some tasks, including:
Expanding your audience – When you post quality content, you will be bringing a new voice to your church that will result in a much wider audience. This will mean that sermons can be delivered more often than just once each week, and you will also have the advantage of reaching even more people.
Bring about more attention – If you would like to have more people from your community included, quality writing will give them a nice centerpiece for discussion. Content marketing that is well-planned for your church that may cover important news and sensitive topics can turn you into a credible authority in your field and the go-to source for spiritual events.
Another great way to get started in SEO is to invite your church and teach them what needs to be done. Sometimes when you give free content away to people at church some people will want to learn more and in the end, they may sign up for your service.
Free Content for Chicago Owners
Everyone loves to get something for free from time to time, so think about adding in some freebies on your church website to bolster your local SEO efforts. Free content that is of high quality, such as guides and ebooks, can be a nice way to grab the attention of your audience and show them all that you have to offer. Your free content should always go into some of the more important topics that your members are interested in. The ideas that you may be able to touch on for some of your free content can include:
– Bible study guides
– Collections of quotes, photographs or stories that are inspiring and uplifting
– Guides on how you can bring about love, health, and happiness to your life each day while giving thanks
– An ebook that details some of the ways that members can benefit from volunteering within the community
– Information or reflection on time that is spent with church groups on mission trips
Once you produce and post your quality content, you can ask the viewers for their email address at the end so that you can build up a great list of people who want to hear more of your posts and information regarding church business. The email list can then be used for invitations for times of worship, a variety of church programs and for your regular newsletters or free content that you will be offering.
Through it all, you will always see that there can be even more benefits to being had when you make sure that the local SEO efforts you are putting out there for your church will include quality social media profiles. The more that you are interacting with your current and potential members on Facebook, Instagram, Pinterest and Twitter, you will be able to build up a nice following of people who are encouraged and enthusiastic about your message and your church as a whole.
